Strategic Combination of Electronic and Traditional Services
نویسنده
چکیده
Two years ago the Amsterdam Municipal Archives launched a new website. The aim of the site was to increase the Archives' clientele. This objective has been pursued by stimulating traditional services via the website, as well as electronic services. To date we are extremely satisfied with the results: the number of hits has exceeded our expectations, while 2000 saw a reversal of the decline in the number of visitors to the exhibitions and reading room of previous years. We believe that it was our analysis of our clients' questions and the products we provide prior to the construction of the website that laid the groundwork for this excellent result. In this brief article I shall attempt to describe how the Amsterdam Archives came to choose a combination of electronic and traditional services in order to achieve the objective of increasing the clientele. First, I shall examine the Amsterdam Municipal Archive a little more closely. Then I shall outline the results of the research into our products and clients. Finally, I shall conclude by showing how we put theory into practice with two selections from the website.
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